What Does Being a Guide Dog owner Have To Do With Internet Marketing
No. There’s no punch line here at all but right now this is an issue that is facing me on a daily basis at the moment. For those of you who don’t know, I am blind and at the beginning of November, my third guide dog, Odelle was retired.
This means for the meantime, I’m down to using the long cane. This is really really tough as the differences between working with a guide dog and walking with a Cane are extremely different.
Firstly, with a Cane, you are totally responsible for everything. On a daily basis I’m having to not only be mindful of, but locate and work out how to negotiate obstacles, people, roadworks and mentally this is really tough.
you have to be absolutely at the top of your game concentration-wise. Just walking my daughter the 5 short minutes to her school has me negotiating vehicles that people will insist on parking in the most stupid of places, working out how to get around unfamiliar obstacles such as fencing that they’ve put up to stop people from going onto a building site right next door and I also have to be mindful of other people. I can’t tell you the amount of people that can take my cane from out of my hand because they simply don’t look where they are going, stand on the end of it or simply just kick it on their way past. Not to mention the amount of people who have tripped over my cane too so I’m also a bit of a health hazard. Haha.
Because of the amount of mental concentration this takes, I also have to walk a lot slower so instead of taking just 5 minutes to get to my daughter’s school, I take between 10 and 15 depending on the amount of obstacles and vehicular/pedestrian traffic
While this is a temporary situation, it is extremely frustrating and is, in many ways, sort of like internet marketing.
In the beginning, things are slow, you have to learn a lot of technical things and really get yourself out of your comfort zone. You have to have a darned good reason to go out and do it also. For me, my reason is my daughter. I grit my teeth and get on with walking with a Cane because she has to go to school and she has to get to the many dance classes she participates in each week. You have to do the daily grind and eventually you will become skilled and your technique will become more polished.
However, I know for a fact that when I get my new guide dog, things will massively improve for me. For those of you who don’t know how guide dogs work, they are, without a shadow of a doubt, a phenomenal mobility aid. Unlike what most people think, they are not responsible for my crossing the road or I don’t walk out of my door with Odelle and say “Right Odelle. Take me to school” and she just goes without any coaching from me. The way a guide dog works is that you form a very close partnership. It is in many ways a team thing. You form a relationship and as you work together your trust and knowledge of each other’s idiosyncrasies grows. I however, am responsible for getting me from A to B and I am responsible for crossing the road but Odelle, or my next guide dog, gets me there from A to be quicker and much more easily than I could have ever done with my cane. I can’t believe the amount of obstacles I’m coming across that I just had no idea existed. While I’ve been in this position three times now, you so easily forget what an amazing animal a guide dog is.
So, if you are like me and comparing yourself to a long cane user in internet marketing terms, struggling with internet marketing, frustrated and finding the going tough and the obstacles and people harder to negotiate, take action today. There’s a community of people that will not only support you through but will also make the maize of internet marketing easy to negotiate. Don’t sit and wait! Take action. I know if I didn’t have to wait for a dog, I’d be demanding one right now.
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